Globecast Moskva adds Bestseller Channel and Soyuz TV to Russian roster


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Editor

| 26 January 2016




Media solutions provider Globecast has made significant advances in its HotBird satellite-based Russian business in new deals with broadcasters Bestseller Channel and Soyuz TV.



Distributed by Signal Media International, Bestseller Channel offers original drama, long-running series and made-for-TV films to the Russian diaspora across Europe, and is looking to extend its reach via HotBird. Signal Media International’s portfolio consists of 14 Russian language TV channels distributed across CIS, four in Europe and three worldwide. Globecast is initially redistributing the Russian standard definition (SD) version of the channel via Ku-band for DTH reception using its new Moscow PoP to handle uplinking.

Soyuz TV, which celebrates the Russian Orthodox Church, has also selected Globecast’s Moskva unit to provide distribution services via HotBird. The channel is being uplinked from Globecast’s Paris headquarters after the signal has been received by fibre from Moscow. The channel was looking to improve the quality of its signal and reception for its viewers across Europe.

“We are delighted to have signed new customers Bestseller Channel and Soyuz TV and that they recognise our unrivalled ability to provide a high quality service that helps them reach new viewers, expanding their customer base,” said Biliana Pumpalovic, general director at Globecast Moskva. “This is another example of how successfully we have grown Globecast’s business in Russia since 2006. We provide cross-media reach, both into and out of the country, as well as tailored content management and delivery services, including localisation, with access to Globecast’s worldwide network. We can get customers’ content to anywhere they want, in whatever format is suitable for a given market. We started small in Russia but the last decade has seen us expand in terms of personnel, local technical capabilities and of course the global reach.”