Rubicon, AdMore for programmatic ad alliance


Details

Michelle Clancy

| 26 January 2016




Rubicon Project and AdMore have announced a strategic alliance under which the former will bring programmatic advertising to AdMore’s 1,700-plus US national and local television affiliates.



Combining AdMore’s ability to access more than 100 million Nielsen-rated TV homes with Rubicon Project’s Guaranteed Orders platform will enable advertisers to buy targeted linear TV audiences in an Automated Guaranteed environment.

“Rubicon Project’s industry leading Guaranteed Orders platform enables us to now package, market and deliver Nielsen-monitored linear television audiences across 200 designated market areas (DMAs) to Rubicon Project’s installed base of premium agencies and brands,” said Brendan Condon, CEO of AdMore and its parent company, Media Properties Holdings. “Today’s announcement is a direct response to the rapidly increasing demand for programmatic TV solutions we’re both experiencing throughout the marketplace, and gaining access to such an enviable class of marquee advertisers is critical as we continue to grow and scale our business to meet our many clients’ evolving needs.”

“Our partnership with AdMore helps to solve the media fragmentation challenge for advertisers looking to reach local and national audiences across linear television,” added Jay Sears, SVP, marketplace development, Rubicon Project. “As more and more marketers seek cross device and second-screen engagement with consumers, the opportunity to now target, negotiate, and buy audiences across every format – out of home, desktop, mobile, and linear TV – within our industry leading Orders platform is a true game changer for the industry.”