BBC Three reveals initial online-only slate
Details
Editor
| 26 January 2016
The move may have been badly received among its fans, but BBC Three’s reinvention as an online-only entity is now very much a reality with the Corporation announcing its first content offering.
BBC Three will switch from a linear broadcast channel to an online-first destination from 16 February 2016. It will feature brand new original British comedy, contemporary British drama, entertainment, documentaries and current affairs programming all made for BBC Three’s 16-34 target audience.
The channel will feature two new platforms: The Best Of will bring together original long-form programmes and a range of new content, including short-form films; The Daily Drop will be home to BBC Three’s new stream of daily content including short-form videos, blogs, social media, image galleries, trending stories and daily updates from news and sport. The Daily drop will roll out in Beta over the next few days while The Best Of will launch in February 2016.
Among the content lined up for the de facto re-launch are a collaboration with Idris Elba’s Green Door Pictures, new British drama Clique, new documentary Black Power, new formats Life And Death Row: Love Triangle and Unsolved: The Boy Who Disappeared, along with new platforms The Daily Drop and The Best Of.
“BBC Three is a badge of quality and shorthand for content that will stimulate emotions and provoke reactions,” remarked Damian Kavanagh, controller at BBC Three. “It's the same award-winning programmes freed from the constraints of linear TV, and because we're freed from the schedule we can use whatever format and platform is most appropriate. The majority of what we will make is TV ... but we'll make short-form video, blogs and picture-led stories as well. We'll be on YouTube, Snapchat, Facebook and our new site The Daily Drop. When we were developing BBC Three we kept everything focused on what our audience told us they wanted. Different types of content they could dip into during the day that kept them informed and entertained, and comedy and documentaries they could binge watch at their convenience. That's basically the idea behind The Daily Drop and The Best Of.”




Reply With Quote