Viacom preps Paramount Channel for Italy launch


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Michelle Clancy

| 01 February 2016




The Italian subsidiary of Viacom International Media Networks (VIMN) is prepping the launch of Paramount Channel, a new entertainment channel, on DTT in the country.



Paramount Channel is claimed to be the most widely distributed ad-supported movie channel in the world. The launch of Paramount Channel in Italy will bring the total international reach of the channel to more than 90 million households.

“We are excited to announce the arrival of Paramount Channel in Italy,” said Raffaele Annecchino, executive vice president and managing director for VIMN South Europe, Middle East and Africa. “Paramount Channel is already present in several of our territories, and the expansion into Italy further strengthens the position of Paramount Channel as the fastest growing brand in VIMN’s international portfolio. In Italy, we look forward to offering a unique programming line-up with exciting content that our audiences will love.”

“The upcoming launch of Paramount Channel in Italy is indicative of the momentum of this great brand,” added Michael Armstrong, executive vice president and general manager of International brand development, VIMN. “Paramount Channel has been an important addition to the VIMN portfolio and demonstrates the power of combining the iconic Paramount brand with VIMN’s expertise in building global brands.”