Corus adds live event element to programming


Details

Michelle Clancy

| 02 February 2016




Corus Entertainment is expanding into live events with the launch of Corus Live.



The initiative will use Corus’ TV, radio, digital and production expertise to connect audiences with talent and leading brands through live experiences staged across the country.

“The creation of Corus Live advances our strategic priorities to expand into new and adjacent markets and engage our audiences,” said Doug Murphy, president and CEO at Corus Entertainment. “Live entertainment is a rapidly expanding market and Corus Live is a natural extension of our business that capitalises on our core strengths and capabilities in broadcast and production. This initiative represents a new revenue stream for Corus and an exciting platform for us to grow our advertising and audience reach.”

This summer, Corus Live presents its inaugural event with CMT Music Fest, which will be promoted across the company’s digital, television and radio platforms.

“People are passionate about our brands, and with Corus Live we're bringing them to life beyond the television screen and radio airwaves," said John MacDonald, EVP and head of Corus Women and Family. "Corus Live gives fans access to their favourite talent in new and exciting ways, and allows us to create valuable, original content from these events that will be deployed across our television, radio and digital platforms. To support these events, we will leverage the full promotional power and reach of Corus' media assets, to deliver one-of-a-kind, can't miss opportunities for our advertisers."

Corus has been expanding its value proposition in various ways, recently saying it plans to acquire Shaw Communications’ TV unit in a deal valued at $1.86 billion.