DittoTV streams Zee content prior to TV transmission


Details

Rebecca Hawkes

| 02 February 2016




DittoTV, the over-the-top (OTT) platform from the Zee stable, is now streaming content from the Zee Group before it airs on television.



DittoTV’s new ‘before TV’ feature is part of the group’s continued focus on content and service innovations, according to a statement from parent company Zee Digital Convergence Limited (ZDCL).

“The fact that more and more people are finding it easy to cut away from appointment viewing and watch their chosen entertainment anytime, anywhere, has only driven consumer expectations higher and upped the ante for OTT platforms the world over,” said Debashish Ghosh, CEO, ZDCL.

“While original content will remain one of the key drivers and focus of DittoTV's global operations, serious innovations will help give our consumers something new and engaging all-the-time, every time. before TV is one such step in this direction.”

Original content called Life is Music is now available on DittoTV, with a protest music-based documentary called Chords of Change next in line for production.

The OTT platform is targeted at US, UK, Europe, Australia, New Zealand, Middle East, Asia Pacific and some parts of Africa. As well as Indian content, the online streaming service is set to provide international content in the markets in which it has already launched.