Samsung smart TV hub attracts 2.5 million weekly visitors


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Editor

| 02 February 2016




The work by the CE giant to make its smart TV offering as compelling as possible in the UK looks to have paid off after Samsung revealed landmark user numbers on its dedicated hub.



The Samsung Smart TV platform has now passed the 2.5 million weekly unique users mark, representing a 33% increase in users over the past six months.

Samsung says that the key driver for the leap has been working with a range of high quality content partners to give users access the best entertainment choices possible. Among other choices, users can now access Ultra HD content from the likes of Netflix as well as the standard UK TV catch-up TV offerings and curated and independent world cinema from MUBI and Curzon Home Cinema. Samsung Smart TV also offers family-friendly content including Hopster and Ketchup TV as well as the ability to catch up on shows from popular kid’s channels including CBEEBIES, Milkshake! and CITV.

Yet Samsung stressed that the growing popularity of its Samsung Smart TV platform is not only down to the content and viewing experience on offer but also due to its Ultra HD TV range’s functionality — the platform complements Samsung’s SUHD TVs — and the fact users can access the apps they want without being locked into a long-term contract.

“2015 was an exciting year for content, we have seen a significant shift in the way people consume content which has been reflected in the remarkable growth in users of the Samsung Smart Hub over the past year,” commented Rhian James, content product manager at Samsung Electronics UK & Ireland. “People are engaging with the content we have to offer more than ever and as the No 1 TV brand in the UK, we at Samsung want to ensure that we are offering consumers the widest choice of content possible. We are pleased to be working with an amazing range of partners to extend our quality offering, giving our Smart TV users access to the content they want more of.‘’