Exset teams with Akses Karya Dinamika to drive digital deployment in Indonesia


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Joseph O'Halloran

| 02 February 2016




Digital TV ecosystems services provider Exset is teaming with ICT project specialists Akses Karya Dinamika to deploy its DMS 4.0 model in Indonesia.



RTVN 2 Feb 2016 EPG ad insertionThe partnership is designed to tap into the country’s digitisation programme using DMS, claimed to be a unique business and technology model that allows operators to provide value-added services via broadcast networks in emerging markets. Subscription rates and set-top box (STB) costs have to be kept to a minimum to drive penetration in these markets, but ARPU must also be driven upwards.

DMS, says Exset, supports the creation of essential monetisation paths over and above subscriber fees. It is already deployed by multiple operators across Asia, including CMG in Pakistan and One TV in Cambodia, as well as at Tricolor in Russia, allowing them to offer value-added services to TV sets over and above video and audio. DMS also supports push video-on-demand (VOD), allowing operators to pre-load their most popular content to a viewer’s STB with USB-based PVR capabilities that allow viewers to record content on a simple USB stick connected to the box.

Version 4.0 of DMS is said to be able to power a range of services on very low-cost STBs, including fully integrated EPG ad-insertion. This is said to result in allowing operators and content providers to reach a new audience as soon as users turn on their TV. Exset’s DMS 4.0 allows for ad insertion in the broadcast stream at EPG banner level, alongside its successful value added services.

“Akses Karya Dinamika is a vendor-independent systems integrator and is involved in a range of projects across the country aimed at increasing connectivity,” said Herry Widjiyanto, president director with Akses Karya Dinamika. “With huge variation in Internet penetration across the nation of islands, as well as variation in the quality and availability of digital broadcast networks, Indonesia is ideally positioned to take advantage of Exset’s DMS technology.”

Added Exset global director of sales and marketing, Andrew Pons: “We are very pleased to be partnering with Akses Karya Dinamika. Indonesia, as is often the case in emerging markets, has the desire and ambition to migrate to digital broadcast networks across the country, but there are considerable challenges. We believe this partnership rises to those challenges.”