Mediaset serves 95 million online videos per month


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Juan Fernandez Gonzalez

| 03 February 2016




Mediaset's strategy of betting on online video seems to be establishing the media group as the Web TV leader in Spain, serving over 95 million videos per month during 2015.



mediaset onlineThe company's TV-related websites are visited by 11 million average users per month, who have watched 1.14 billion videos during 2015, according to comScore figures, which only reflect visits from computers, not traffic from mobile devices.

Atresmedia's has the next highest number of users with 9.6 million, followed by RTVE with seven million.

Telecinco.es is the Mediaset website registering most of the traffic, gathering 9.8 million users per month and serving over one billion videos last year. And Atresmedia's main site, Antena3.com, gathered 70% of the group's traffic.

Although these figures don’t include video consumption through mobile platforms, Mediaset says it has totted up 11 million downloads of its apps suite. Mitele, the group's video-on-demand (VOD) and streaming platform, was the preferred app with 4.5 million downloads, followed by Big Brother's social TV app with 2.6 million downloads and La Voz (The Voice app) with 1.6 million.