Sky New Zealand adds Hindi channel Colors to bouquet


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Rebecca Hawkes

| 09 February 2016




Viacom18’s Hindi general entertainment channel Colors will be available on the Sky direct-to-home (DTH) TV platform in New Zealand from 9 February.



“At Colors, it has been our constant endeavour to present viewers with path-breaking content across the globe, which has fortified our position as a game changer in the television industry. As the channel launches on Sky in New Zealand, it strengthens our belief that our programming line-up provides not only Indian viewers but also international audiences with entertainment avenues in sync with their sensibilities and preferences,” said Raj Nayak, CEO, Colors.

Speaking for the pay-TV channel’s distributor, IndiaCast, Group CEO Anuj Gandhi added: “IndiaCast has been at the forefront of bringing Indian viewers spread across the world one step closer to home and Indian culture, by bringing them the best of Indian content. Our association with Sky enables us to reach out and further strengthen our footprint with content that engages and entertains.”

Sky director of content strategy Megan King said: “Colors offers superb Hindi entertainment content and its inclusion in our foreign language channel line-up helps bring this culture closer to home here in New Zealand.”