Meredith taps Ooyala for video performance analytics


Details

Michelle Clancy

| 12 February 2016




US media conglomerate Meredith Corp has chosen Ooyala for real-time video engagement and performance analytics.



Choosing the Ooyala IQ platform, Meredith becomes the first customer of the online video analytics company to use its unbundled analytics solution with third-party video players.

Previously, Meredith used Ooyala to power video and provide analytic insights for its Martha Stewart Living site, and chose Ooyala IQ to expand its analytics for viewer engagement and content performance across all Web and mobile-Web inventory, which reaches more than 80 million unique visitors per month. Meredith will be able to aggregate analytics from multiple video players into a unified solution to make better business and advertising decisions across popular media sites, including Parents, Allrecipes, Better Homes & Gardens, among others.

The media company will see its top performing videos in a single view, as well as query multiple dimensions at once and in real-time, including by device, operating system, designated market area (DMA), player and location. Further, its teams will be able to understand how audiences are engaging with video advertising, seeing the drop-off rates after pre-, mid- or post-roll ads and can then tailor ad delivery accordingly to align with the popularity and performance of the video, maximising revenue for each asset.

“We’ve made a host of strategic acquisitions to build our portfolio and expand our footprint to reach new audiences, but these moves made it difficult for our teams to track engagement of all assets across all properties, as each employed different video players and measurement was fragmented,” said Andy Wilson, chief digital officer of Meredith. “Ooyala IQ will give us the comprehensive, and more importantly cohesive, view of how all content across all sites is performing, where, on what devices, and provides us the insight we need to fine tune our strategies to maximise our revenue.”