Sony networks get stronger within LATAM across target demographics


Details

Juan Fernandez Gonzalez

| 13 February 2016




Canal Sony and AXN have seen 31% audience growth in 2015 across Latin America for their target group of viewers aged 18 to 49.



According to the Ibope figures published by Sony Pictures Television Networks Latin America, AXN's audience grew by 60% across the region, becoming the fifth most watched network for the target group.

AXN's success was strong in Mexico, where its audience rocketed 169%, driving the network to the second place among most watched pay-TV channels. In Colombia, AXN's audience grew by 123% during 2015, being the third signal with most viewers of the 18-49 demographic. The network saw also audience growth in Brazil (38%) and Argentina (25%).

Tailgating AXN, Canal Sony's growth was not quite so impressive across the region, although it found a solid position among pay-TV viewers already in 2014. However, Canal Sony's audience saw 38% growth among Colombian women and found success with shows like The X Factor.

In addition to the talent show, Canal Sony's programming for 2015 included The Voice, The Muppets, How To Get Away With Murder and Gray's Anatomy.

AXN is targeting a more specific audience with thrillers and drama series like Scorpion and CSI Cyber.