AccuWeather appoints product development chief


Details

Michelle Clancy

| 14 February 2016




AccuWeather has appointed Sarah Katt as vice-president of product development and operations for its network business.



Prior to her new role, Katt worked with Verizon Communications, overseeing its multi-platform video distribution strategy. She has also served in several multi-platform video leadership roles with CBS News.

"Sarah Katt will be instrumental in maintaining the momentum of the AccuWeather Network in providing unparalleled weather coverage, information and updates with superior accuracy to viewers," said John Dokes, GM of the AccuWeather Network.

"Through the network team's vast experience and industry expertise, we will continue to enhance and expand unique 'all weather, all the time' programming that viewers rely on from AccuWeather."

AccuWeather is also ramping up its digital efforts. In January, it reported record-breaking increase in video views for 2015: a 300% jump compared with prior-year results. AccuWeather trending videos are featured, along with breaking weather updates and weather news, storm chaser footage, weather and health, and other topics.

"It is an exciting time to join the AccuWeather Network team with groundbreaking new levels of growth and innovation," added Katt. "The AccuWeather Network is uniquely positioned to dominate the linear cable weather news and information market. I look forward to leading product development and operations as we continue to expand our audience."