YuppTV wins digital media rights for Asia Cup


Details

Rebecca Hawkes

| 15 February 2016




Over-The-Top (OTT) service provider YuppTV has acquired digital media rights for this year’s Asia Cup, to provide live streaming in the US, Canada, UK, Europe, Australia, New Zealand and Malaysia.



In addition, the YuppTV app will provide OTT viewers in Singapore with coverage of the T20 cricket tournament, scheduled to run from 24 February to 6 March 2016 in Dhaka, Bangladesh.

“Cricket has always been a sport that has incited much passion and following amongst South Asians. By bagging the exclusive digital media rights for the Asia Cup 2016, we are enabling live, on-the-go access to the tournament for the expat community. This partnership will provide them with seamless, real-time access to all the matches and allow viewers to watch their favourite teams in action on their preferred device!” said Uday Reddy, founder and CEO, YuppTV.

The test sides Sri Lanka, Bangladesh, India and Pakistan will compete in the tournament, alongside the winner of the qualifying round between Afghanistan, Hong Kong, Oman and UAE. The qualifying round will take place at the Khan Shaheb Osman Ali Stadium (KSOAS) in Narayanganj, Afghanistan, between 19 February and 22 February.

Arch rivals India and Pakistan will face each other on 27 February, while India will play defending champions Sri Lanka on 1 March 2106.