Bright House taps NetCracker for personalisation


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Michelle Clancy

| 15 February 2016




The sixth largest cable MSO in the US, Bright House Networks, has deployed NetCracker's eCommerce and CRM solutions to deliver greater personalisation.



The operator says that it is looking to provide customers with an interface to self-manage their service requirements without the involvement of a customer support representative (CSR).

"Delivering a superior customer experience is one of our most important objectives. By deploying eCommerce and CRM platforms, we can take a new approach to improve efficiency while personalising interactions with prospective and existing customers," said Jake Perlman, CIO, Bright House Networks.

"NetCracker has been a great partner in helping us transition to next-generation systems in a pragmatic way that gives us new features that don't require holistic change to our legacy platforms," he added.