Never.no delivers social TV Coke ad to Argentina


Details

Michelle Clancy

| 18 February 2016




never.no has delivered a Coca Cola social TV advertising campaign in Argentina with SMG and Group IMD.



Two unique spots – each containing six personal viewer messages – were created every day using never.no’s social TV management platform, STORY-VR, which collated seasonal messages that viewers could submit online.

The project saw the IMD’s South American associate A+V distribute multiple versions of the dynamically generated Christmas advert for the soft drink giant to 41 national and local TV channels in Argentina during December.

“The partnership between never.no, Group IMD and Starcom provides the perfect solution to deliver multiple social ad spots across several networks,” said Scott Davies, CEO of never.no. “This is the first time we’ve seen unique social ad spots delivered at this scale.”