India vs. Sri Lanka scores high in T20 TV ratings


Details

Rebecca Hawkes

| 22 February 2016




The second match of the recent India vs. Sri Lanka series was watched by the host’s largest TV audience for any T20 international in the past five years, according to broadcaster Star Sports.



The T20 cricket match, won by India, rated 256 TVM according to India’s ratings agency BARC Panel CS4+ Urban calculations. This smashed the 112 TVM record set by the India vs. Pakistan T20 game in 2012.

“This is a fantastic start to the T20 season of cricketainement that will be available on Star Sports up ahead. We have got the Asia Cup being played in the T20 format for the very first time, followed by India playing host to the ICC World T20, with the Vivo IPL closing the exciting T20 season,” said Sanjay Gupta, COO, Star India.

“All the action from these tournaments will be broadcast live on Star Sports with the IPL available on hotstar. India fans can expect a thoroughly enriched and immersive viewing experience this T20 season with innovations that will light up screens across platforms.”

The pay-TV broadcaster believes T20 is becoming India’s most-loved format of cricket, with data showing fans have been watching with enthusiasm the action from recent T20 series including the India vs. South Africa and India vs. Australia series. Digital platform hotstar also recorded a 1.5 times higher watch time per viewer on all the recent T20 series than last year’s edition of the IPL 2015, according to Star India.-