MWC2016: Adobe adds DASH to Primetime


Details

Editor

| 22 February 2016




Digital content creation company Adobe has taken advantage of Mobile World Congress to enhance its Primetime platform with MPEG-DASH support and dynamic ad insertion.



The company claims that the net result will be higher quality content with less data impact, and lower CDN costs for media companies as they will be able to use the same workflows and business rules that they’ve used to insert ads into HLS stream across the range of devices and browsers that support MPEG-DASH. This includes all HTML5-compliant browsers.

For an end-user perspective, Adobe says that viewers can access more high quality content, including HDTV and 4KTV, with lower data and bandwidth usage, and media companies can deliver it with lower content delivery network (CDN) costs. Adobe claims that Primetime is the only DAI technology available in both client- and server-side configurations, allowing for maximum reach and deployment flexibility.

The new Primetime takes input formats and transcodes them to MPEG-DASH for smooth transitions between content and ads. For the latter Primetime follows the same rules that a customer has for inserting ads into MPEG-DASH streams as it does for inserting ads into HLS streams. This includes honouring trick play settings, seek settings, and ad forgiveness settings, which specify the timeframes around which viewers should not be exposed to ads.