Pixability extends YouTube ad buying to Facebook, Instagram, Twitter


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Joseph O'Halloran

| 24 February 2016




Premium video advertising technology provider Pixability has launched the fourth version of its core platform, claiming it will become the media industry’s most advanced online video ad buying solution.



The upgrade is said to have been carried out in order to allow advertisers greater control over video ad spend for maximum results and to meet agency and brand demand to extend the product’s existing capability for the YouTube online video to leading social media solutions such as YouTube, Facebook, Instagram and Twitter.

Pixability version 4 is claimed to be able to make campaign management simple and effective by unlocking the potential of unified, KPI-driven video advertising. Combining these premium video platforms, says the company, can offer advertisers the reach of television while overcoming the limitations of open Web video. Moreover, such things are said to be possible while overcoming the significant challenge presented by trying to execute media campaigns across disparate ad formats and metrics within each walled garden.

The company also claims that with the upgrade advertisers will have access to the industry’s first set of normalised video ad metrics that account for each premium video platform’s distinct specifications, reducing complexity, and enabling greater levels of accuracy and insight. The result of this, Pixability asserts, is that agency media professionals and brand advertisers can now seamlessly plan, optimise and measure multiple video ad campaigns through a single application, available as a managed or self service.

“Approaching premium video platforms holistically, rather than in silos, is an incredibly powerful weapon for brand marketers,” said Pixability founder and CEO Bettina Hein. “Activating the unique capabilities of each walled garden in aggregate will change video advertising as we know it. Pixability v4 unlocks that potential. Our platform-agnostic solution enables advertisers to make the most informed decision about how to spend their video ad dollars to yield maximum results.”