Mobile video uptick takes Teads to record revenues in 2015


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Joseph O'Halloran

| 25 February 2016




Expansion in the US and an increase in mobile video inventory have driven native video advertising and monetisation platform provider Teads to record results over the last calendar year.



For 2015, Teads reported revenue of $144 million representing a 50% organic growth year-over-year (YOY) while the company was EBITDA-positive for the fourth year in a row.

Attributing drivers for the growth, Teads noted that the availability of its inRead video technology on iOS and Android, for mobile Web and in-App, had taken reach up to 745 million monthly unique visitors, including 425 million on mobile and 320 million on desktop. The company described as ‘game-changing’ its availability of a relatively large premium mobile video inventory to global programmatic buyers. It added that the future of mobile video advertising will rely on native formats over pre-roll.

To further emphasise how it had grown in the year, the company enthusiastically quoted comScore’s December 2015 Video Metrix data showing that its native video platform was ranked first in unique viewers worldwide, beating Facebook’s LiveRail, AOL’s Adapt.tv, Yahoo’s Brightroll, Videology and SpotX.

“2015 was the year when Teads became truly global, said CEO Bertrand Quesada. “Our US operations, launched in 2013, experienced tremendous growth while Europe and the UK were very solid. The outstream video advertising format that we’ve pioneered in Europe since 2012 is rapidly becoming mainstream. Its potential is bigger than pre-roll, as it opens an unprecedented opportunity for publishers to better monetise their mobile traffic."