dittoTV to show Zee Cine Awards before broadcast


Details

Michelle Clancy

| 28 February 2016




Indian over-the-top (OTT) provider dittoTV will show this year’s Zee Cine Awards 48 hours before its television premiere, through its beforeTV feature.



The recently-launched beforeTV means that dittoTV viewers can follow what their favourite stars were wearing, what they said, hear the speeches, and suss the winners and the performances. The awards show, which would be first aired on TV on 5 March, will be available for dittoTV viewers on 3 and 4 March.

“dittoTV was developed with an effort to empower viewers to consume their favourite content any time they want and anywhere they want,” said Archana Anand, business head, dittoTV.

“With our beforeTV feature, we have been able to take this to the next level by telecasting content even before it hits the tube. We are excited to telecast this year’s Zee Cine Awards two days before its television premiere, and we hope our viewers are going to love it! We look forward to bring more content to our viewers with our beforeTV feature truly saying, ‘Pehle Aap’.”

The awards will be hosted by Shahid Kapoor and Karan Johar.