Mediapro strengthens US, Western Europe sales unit


Details

Juan Fernandez Gonzalez

| 01 March 2016




Beatriz Setuaín has been appointed sales director and head of distribution for Western Europe and the US markets at Mediapro's international content platform, Imagina.



mediapro sedeAfter leading international sales at Boomerang TV, the executive is returning to Mediapro, where she previously worked as director of the cinema unit. Setuaín will report to Laura Miñarro, who was recently appointed head of Imagina International Sales.

Through the move, Mediapro continues to strengthen its international distribution company, which owns a catalogue of more than 300 titles. Among the latest Mediapro-distributed productions to find success in the international market are Vis a Vis, Olmos y Robles and Messi, a documentary directed by Alex de la Iglesia about the Argentinean player

“I'm thrilled to be coming back to this team and being able to bring Imagina's current and upcoming projects into international markets,” said Setuaín, commenting on her appointment.