ESPN Digital sees banner January ratings


Details

Michelle Clancy

| 01 March 2016




ESPN Digital reached 88.1 million unique visitors in the US in January 2016, the ninth-largest total of all-time for a website in the sports category.



The sports giant owns the entire top ten, and 18 of the top 20 all-time monthly unique visitor totals in the sports category.

Driven by a wide array of sports coverage in January – including NFL playoffs, college football championship games, NBA, college basketball and Australian Open tennis – fans spent 6.5 billion minutes using ESPN digital properties in January.

Overall, according to comScore, ESPN accounted for 28.6% of all sports category time spent on digital platforms, 50% more than the No 2 property and a 2.2 billion-minute advantage.

ESPN attracted 884 million total visits to its digital products – more than the No 2 and 3 sports properties combined.

On mobile devices alone, 72.4 million unique users accessed ESPN Web and app content, and users spent 3.9 billion minutes with ESPN on mobile devices. ESPN reached 14.3 million average daily unique users on smartphones, 8.3 million more than No 2 NFL Internet Group (six million).