TubeMogul sees big uptick in ad spending in 2015


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Michelle Clancy

| 02 March 2016




Online video ad tech company TubeMogul has reported that total ad spending through its demand-side platform was $414.2 million in 2015, up 63% compared with 2014.



For the full year, revenue was $180.7 million, up 58% year-over-year, while gross profit was $122.5 million, up 53%.

Its Platform Direct self-service segment increased 56% in the fourth quarter from the year before, and accounted for 73% of total spend (approximately $98.1 million). The Platform Services managed services segment meanwhile increased a whopping 83% in the quarter compared with Q4 2014, and accounted for 27% or $36.3 million of total spend.

TubeMogul also reported strong loyalty and growth in spending among clients, with 82% of Platform Direct spending from clients on board prior to 2015. A full 100% of top ten, 92% of top 25 and 90% of top 50 clients from 2014 continued on in 2015. The average full-year spend was $684,000, up from $565,000 in 2014.

The results continue an ongoing trend of growth for the company.