Cisneros, Tail Target partner for data-driven digital advertising across LATAM, US


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Juan Fernandez Gonzalez

| 03 March 2016




Tail Target Latino, the joint venture between Cisneros Interactive and Brazilian data provider Tail Target, is aiming to grow across its digital advertising businesses in Latin America and the US.



Already operating in Mexico, Tail Target Latino will expand into Colombia and Argentina, where it's currently working through local partners. Both companies have invested heavily in a bid to make Tail Target Latino the main Spanish-language data management platform (DMP) in Latin America and the US Hispanic market, helping fuel growth in programmatic media.

“Our expertise in Portuguese and its similarities with the Spanish language give us a competitive advantage to other platforms. We are able to offer, in conjunction with our DMP solution, a vast amount of data on navigational behaviour, which, when added to our local support team specialised in the market’s native language, definitely sets us apart from other competitors,” said Cristiano Nobrega, CEO of Tail Target.

The data platform captures and processes Internet user data throughout the region, offering advertisers the ability to create and target campaigns according to their diverse interests.

The creation of Tail Target Latino is driven by the technology and know-how of Tail Target in Brazil, and supported by Cisneros Interactive's portfolio of companies in Latin America and the US.

Even in its early stages, Tail Target Latino is providing advertisers with the behavioural data of 390 million Internet users throughout the region.

“Identifying patterns, demographics and socio-economic factors of a target audience provides advertisers with clear insights that will make their campaigns even more efficient,” said Victor Kong, president of Cisneros Interactive.