¡Hola! TV preps women-focused programming for LATAM, US


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Juan Fernandez Gonzalez

| 06 March 2016




Atresmedia's fashion and celebrity-focused pay-TV network ¡Hola! TV is to broadcast a series of shows during March to pay tribute to women across Latin America and the US Hispanic market.



hola longoriaIt will premiere Rachel Hunter's Tour of Beauty, a Zodiak Media format acquired during the last NATPE show together with Rachel Hunter's The Collection Series. The show is to premiere on 7 March, one day before International Women's Day, and will air one episode per week.

Premiering the same day, ¡Hola! TV will broadcast The Conversation with Amanda de Cadenet, featuring interviews with celebrities including Jane Fonda, Miley Cyrus, Eva Longoria and Lady Gaga.

In addition to this, ¡Hola! TV's Iconos programme, which follows international celebrities, will only focus on women during March, showcasing documentaries about Sofia Vergara, Taylor Swift and Sofia Loren, among others. The monthly royalty special will feature Queen Sonja of Norway showing viewers around her country.