Viacom to open Nick-themed parks in Europe


Details

Michelle Clancy

| 10 March 2016




Viacom International Media Networks (VIMN) and Parques Reunidos will partner to bring Nickelodeon Family entertainment centres to Europe, with the first opening in Spain 2017.



The new deal expands VIMN and Parques Reunidos’ existing partnership following the success of Nickelodeon Land at Parque de Atracciones in Madrid, and NickLand at Movie Park Germany. These unique experiences will mark Nickelodeon and Parques Reunidos’ first foray in the family entertainment centre business.

“Our goal at Nickelodeon is to be everywhere kids are, and we’re excited to diversify our portfolio to bring the Nickelodeon brand and characters to life through these new family entertainment centres,” said Gerald Raines, SVP, global recreation for VIMN. “Parques Reunidos has been a great partner and we’re thrilled to expand our relationship to create another great entertainment experience for families in Europe.”

‘’I'm very pleased that these recreation projects are performing so well in Spain and my intention is to continue to expand the business in other regions,’’ said Raffaele Annecchino, EVP and MD, VIMN South Europe, Middle East and Africa.