Vessel goes ad-free for subscription services


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Michelle Clancy

| 11 March 2016




Vessel, the over-the-top (OTT) offering from former Hullu CEO Jason Kilar, has gone ad-free for all paying subscribers.



This includes customers who have selected the $2.99 monthly subscription as well as those who opt for the more robust $19.99 annual subscription. For those who would prefer to watch videos on Vessel without a paid subscription, they can continue to do so via the free, ad-supported service.

“Vessel’s ambitious mission has been to build a decidedly different — and better — video platform for creators and fans,” said Kilar, in a blog post. “While we are still very much in the early days, we have attracted subscribers from more than 155 countries to our offering of exclusive, early access videos. We are very grateful to the content creators who are using Vessel to connect with their fans.”

Creators using Vessel’s paid, early access service were calculated to be earning more than $50 in revenue per thousand views; the service now offers more than 300,000 videos from more than 250 content partners (up over 50% since last summer).

The company is also in the process of experimenting with some full-year exclusives.

“While a modest test, we’re excited to be partnering in this way with creators already on our service, including Linus Media Group, Brittani Louise Taylor and JeromeASF,” said Kilar.