Brightcove supports streaming for SXSW


Details

Michelle Clancy

| 16 March 2016




Brightcove has announced that it is providing live stream and on-demand video services for the South by Southwest (SXSW) Music, Film & Interactive festival.



The festival is using multiple Brightcove cloud video solutions — Brightcove Video Cloud, Brightcove Live and Brightcove Gallery — to publish festival sessions and replay video content that fans worldwide can access from mobile, desktop or Roku devices. In addition, Brightcove powers SXSW On, the festival’s original content network, for the show website and Roku.

Having grown far beyond its original 700 attendees and its music roots of 30 years ago, SXSW is now an established global brand that enables its audiences to follow news and updates 365 days a year through online video.

“SXSW is revered as one of the most influential and inspiring festivals for film, art, culture — and now new technology — in the world. In its early days, word-of-mouth and traditional marketing were the primary vehicles to reach fans,” said Anil Jain, SVP and GM of media at Brightcove. “Today, video offers new dimensions and opportunities to engage and inspire fans, and allow them to share the festival experience.”

For 2016, SXSW plans to extend the festival experience to fans around the world and to supplement the in-person SXSW experience. The festival will live stream over 60 sessions and have a range of on-demand content. Fans who attend in-person will also be able to replay sessions they attended, view content they missed, and stay engaged with the festival year round.

“Enhancing our video offering with Brightcove was instrumental in strengthening our relationships with existing online fans and catching the attention of new fans by making more sessions available to view online,” said Scott Wilcox, director of technology at SXSW. “SXSW is built on creating moving experiences, whether that’s watching a film, listening to a song, or hearing an inspirational panel. Video is the best way for the world to experience SXSW, short of actually coming to Austin. We knew that we needed a high-quality video platform to deliver premium video experiences reliably across a multitude of devices. Brightcove has been a critical partner to help us achieve those goals.”