Brazil's Globo takes kids’ content to the big screen


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Juan Fernandez Gonzalez

| 21 March 2016




Grupo Globo's channels Gloob and Globosat and Globo Filmes have joined forces to take Brazilian children's content beyond TV screens.



gloobThe three companies are working together to develop children’s films for cinemas and other public spaces, from creation to launch.

“As the group's main kids’ content producer, Gloob's goal is to work with products that exalt childhood and entertain the audience, transmitting important values,” said Paulo Marinho, Gloob's director. “With this partnership we are able to increase the experience of children with our brands, through a yet to be explored window, the big screen. We’re very happy and motivated with this step taken with Globo Filmes, certain that it will be an opportunity to increase our projects based on relevant national content.”

Edson Pimentel, from Globo Filmes, also emphasised the importance of Gloob’s ability to draw younger audiences to the cinema. “Bringing children and families to theatres is the same as strengthening their link with national cinema, giving value to Brazilian content and helping build the future cinema audience.”