LATAM pay-TV stagnates


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Juan Fernandez Gonzalez

| 23 March 2016




As Latin America's two largest markets experience opposite trends, the region's pay-TV shows signs of slowing down, closing 2015 with nearly 70 million subscribers.



telefonica tv socialThe latest report from Dataxis, published via its own news service NexTV, confirms what recent predictions had pointed to: Latin America's booming pay-TV market seems to be reaching its peak.

Dataxis found that the region's pay-TV sector ended 2015 with 69.84 million subs, still up by 4% compared to December 2014, but only increasing by 0.8% during the last three months of the year. This is the same trend that has been predicted by other reports: slow and unequal growth due to financial instability and the market’s maturity.

Indeed, the region's largest market, Brazil, has been losing subscribers since the beginning of 2015, and Dataxis reports a 2.33% fall in Q4 2014. However, it still leads with 19.12 million subs.

On the other hand, Mexico showed 3.26% growth in the quarter and strengthened as the second largest market with 17.99 million subscribers. Other territories like Argentina (8.47 million subs, +0.15%), Colombia (5.12 million, +1.71%) and Venezuela (4.83 million, +1.19%) show very stable situations.

Regarding companies, Mexico's América Móvil is the largest operator with 14.47 million households, followed by AT&T, which owns DirecTV among others, with 12.66 million subs, Grupo Televisa (10.83 million), Telefónica (4.53 million) and Grupo Clarín (3.53 million).