4 April launch for Sony 4K streaming


Details

Joseph O'Halloran

| 30 March 2016




Sony Pictures Home Entertainment has revealed that its 4K/Ultra HD film streaming service in the US, ULTRA, will debut on 4 April 2016 on new Sony 4KTVs.



SOny 4K RTVN 30 March 2016Powered by the Sony Pictures Store, ULTRA is designed to offer a variety of films for purchase and playback in Ultra HD, with many including High Dynamic Range (HDR) and digital extras at no additional charge. The ULTRA 4K service is also compatible with UltraViolet, so users will be able to link their ULTRA profiles to their existing UltraViolet libraries, and stream Sony Pictures content previously purchased or redeemed through other UltraViolet-compatible retailers, such as SonyPicturesStore.com, Vudu and others. Sony Pictures Store customers who already own HD versions of select titles can upgrade them to 4K on ULTRA for a special discounted price.

Initial films available will include new releases like Concussion, The Night Before and The Walk, and library titles such as Crouching Tiger Hidden Dragon and Ghostbusters, priced at $30 in 4K with HDR. Customers who purchase eligible Sony 4K televisions with ULTRA this summer will receive four complimentary films when they sign up for the service.

“Consumers are rapidly upgrading their living rooms to 4K, and Sony Pictures Home Entertainment’s new ULTRA streaming service will provide a premium viewing experience to satisfy growing demand for 4K movies and television shows,” said Jake Winett, VP, consumer services & advanced platforms at Sony Pictures Home Entertainment.