SOMOS Next targets Latino preschoolers with OTT


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Juan Fernandez Gonzalez

| 31 March 2016




The over-the-top (OTT) Spanish-focused audiovisual company SOMOS Next has launched its children’s brand Pingüinitos, a catalogue of Spanish animation for children aged up to five years.


pinguinitos somos nextPingüinitos’ content aims to help parents preserve Latino cultural traditions and language through entertaining and educational programming. Although the content is also available for broadcasters interested in this specific demographic, the company is concentrating on direct distribution to the audience through YouTube, its own website and mobile applications, as it expects the Internet consumption habits of Latino children will attract a significant audience.

"With Pingüinitos we strive to create a fun and friendly place to ensure parents that their children are receiving entertaining but at the same time educational programming in their mother language,” said Luis Guillermo Villanueva, SOMOS Next COO.

Through Pingüinitos' own website animated content such as Chloe's Closet, Dive Olly Dive, Bali, and Monkey See, Monkey Do are available. Each animated series is designed to develop children's sense of family, friendship and values.

SOMOS Next is a subsidiary of SOMOSTV which specialises in the commercialization and distribution of paid for Spanish-language video content for online and OTT platforms, either linear or on-demand. A year ago, the company launched FlixLatino, an OTT platform with Latin American movies for the US audience.