Mexico’s pay-TV industry looks crisis-proof


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Juan Fernandez Gonzalez

| 31 March 2016




Mexico’s pay-TV continues to see growth, while than the rest of the Latin American markets stagnate or even decline.



tv pagaAccording to Dataxis’ latest report, the Mexican pay-TV market grew by 9% during Q4 2015. At the same time, other markets such as Argentina showed almost no change or, such in the case of Brazil, lost a considerable amount of subscribers.

Indeed, other signs are pointing to LATAM’s pay-TV industry generally stabilising after several years of high growth.

Dataxis’ figures figures also showed that Mexican pay-TV household penetration increased from 53% in 2014 to 56.8% in 2015.

Regarding market share, the scene seems not to have changed much. By the end of 2015, Sky (Grupo Televisa) led the local industry with a 39.4% market share, followed by Dish Mexico (MVS-Echostar), Megacable and Cablemas (Grupo Televisa). Direct-to-home (DTH) services accounted for 55.3% of the total subscriptions, followed by cable TV, while IPTV and MMDS (microwaves) had a very low share.

In a still-growing market with a clear dominant player, America Movil awaits the opportunity to launch its own pay-TV operation to complete Claro TV’s network across Latin America. Mexican media has reported this movement is expected to happen during first half of the year.