Mediapro, NeuLion and Sony team to bring El Clásico in Ultra HD


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Juan Fernandez Gonzalez

| 31 March 2016




With every El Clásico football game, the Spanish Ultra HD industry ramps up and the forthcoming clash between Barcelona and Real Madrid is no exception.




MEDIAPRO 4 31 March 20 16 Kevent 2The football face-off featuring Lionel Messi, Cristiano Ronaldo, Luis Suárez and Neymar on 2 April will be broadcast in Ultra HD by Mediapro using the NeuLion Digital Platform and delivered over-the-top (OTT) to Sony HDR 4KTVs that have integrated the NeuLion 4K Streaming SDK. NeuLion and Sony partner to stream the event live in 4K.

The live event, produced by Mediapro and its subsidiary Overon and delivered by NeuLion, is being streamed in advance of the launch of a new Overon 4K app that will be made available for selected Ultra HD devices over the coming months.

“Streaming the Clásico football match live in 4K for the first time is a new milestone, as we lead the momentum in the end-to-end delivery of live 4K sports to connected devices," said Kanaan Jemili, CEO of NeuLion . "We are very excited to have the opportunity to partner with Mediapro and Overon. Together and over the coming months, we expect to continue to deliver great compelling experiences to sports fans.”

"What makes 4K so exciting is that it significantly enhances the experience for our fans in Spain," said Emili Planas, CTO of Mediapro. "Fans continue to ask for ways to get closer to the match and the field of play, and with 4K, that experience feels like you are sitting in the stadium. "

Given the huge international awareness created by El Clásico, Spain’s Ultra HD industry has used the latest games as a springboard and fieldtest for 4K broadcasting. Football is showing to be the greatest ally of Ultra HD TV in the country, boosting producers, broadcasters and operators.