Adaptive Medias, AdSupply join forces with merger


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Michelle Clancy

| 01 April 2016




Anti-ad blocking companies Adaptive Medias and AdSupply are merging.



Anti-ad blocking companies Adaptive Medias and AdSupply are merging.ad blockerAdSupply has been ranked by comScore as the 21st largest online advertising network and the company built the patented BlockIQ technology that detects and bypasses ad blockers, including industry leader AdBlock Plus.

Adaptive Medias created the Media Graph platform that works across all screens and devices. The platform was designed to scale with the rise of mobile video, which, according to Cisco, will represent 72% of global mobile data traffic by 2019. By joining forces with AdSupply, Adaptive Medias gains access to BlockIQ, providing a critical first-mover advantage over potential competitors.

AdSupply has produced consecutive annual revenue growth greater than 30% since its debut in 2012. The company achieved revenues of $18.5 million in 2015 and serves more than 1,000 publishers with many notable customers, including Google, Alibaba and Caesars Interactive Entertainment.

Adaptive Medias has grown as well, with nearly nine consecutive quarters of double-digit revenue growth. The company has also generated consecutive annualized revenue growth of approximately 80% since 2013.

Per the terms of the deal, the merged enterprises will be consolidated into Adaptive Medias and will continue to trade under the ticker symbol “ADTM” until the combined entity begins its application to up-list to the Nasdaq.

Adaptive Medias is expected to report revenues of between $4.6-$4.8 million for 2015 on negative earnings. Now, in the first year of its merger, the combined entities are expected to generate more than $2.5 million in earnings on greater than $30 million in revenues, the companies said.