Lionsgate, Kevin Hart prep comedy OTT service


Details

Michelle Clancy

| 01 April 2016




Lionsgate has formed a partnership with comedian Kevin Hart to launch a streaming video-on-demand service, Laugh Out Loud, and create a social adventure mobile tablet game.



kevin hartThe OTT service will serve as the exclusive home for all content created by Hart outside his theatrical and live touring activities and will include original series starring Hart. One of the first shows being developed is a hidden camera premium original series in which Hart stars as an undercover Lyft driver.

In the game, players become comedic rock stars with Hart as their mentor, embarking on adventures that include touring the country, starring in movies, hosting award shows and more.
Laugh Out Loud will also showcase content curated by Hart along with shows featuring social media stars and up and coming comedians, including a series starring social media phenomenon Logan Paul, the most viewed content creator on Facebook (300 million video views last month) and Vine (nearly 4 billion loops).

Codeblack CEO Jeff Clanagan, who has served as Hart's business partner for the past 10 years, has been named president of the new service as well as president of Hart's company, Hartbeat Digital.
Hart is also the co-creator, writer, executive producer and star of the television series "Real Husbands of Hollywood." He has won three NAACP Image Awards, two Teen Choice Awards, a BET Award and a Nickelodeon Kids Choice Award.

"Lionsgate has always been a great partner of mine, and I'm more than excited to take our business and creative relationship to new levels," said Hart. "I understand the direction in which the television business is headed, and I see this big new space toward which audiences are starting to gravitate. I believe that launching this venture together now puts us ahead of the pack."