Steam running out of East Euro pay-TV


Details

Editor

| 04 April 2016




Much of the fast growth of the Eastern European pay-TV market is over, says a study from Digital TV Research.


East Europe 4 aprilThe sixth edition of the Digital TV Eastern Europe Forecasts report noted that between 2010 and 2015, pay- TV revenues rose by 27%, but that revenues will increase by just 9.9% between 2015 and 2021 to $5.97 billion.

Digital TV Research forecasts that nearly all of the revenue growth will come from analogue cable TV subs converting to more expensive digital platforms driving pay-TV revenues to increase by $3 billion between 2010 and 2020 to $5.77 billion. They will increase by 32% (or by $1.4 billion) between 2015 and 2021.

The research also calculates that there will be only 16,000 pay-TV subscriber additions between 2016 and 2021 taking the total to 80.05 million. However as analogue cable subs fall, Digital TV Research projects that the number of digital pay-TV subscribers will increase from 25.84 million (20.7% of TV households) in 2010 to 54.63 million (42.8%) in 2015 and onto 75.73 million (58.9%) by 2021.

This will mean that pay-TV will be taken by 62.3% of the region’s TV homes in 2021, up from 48% at end-2010, but only up from 62% at end-2015. This represents 20 million more subscribers between 2010 and 2021, but fewer than a million between 2015 and 2021.