IABM sees growth, Platinum memberships


Details

Michelle Clancy

| 10 April 2016




The IABM membership has grown by more than 25% year-on-year, and five companies have chosen the highest level of membership – Platinum.



Last year, the organisation restructured its membership categories and added new member benefits to better meet the differing needs of companies ranging from small organisations with just a few staff to international companies with hundreds, and in some cases, thousands of staff and multi-million dollar revenues.

The Platinum members include Avid, Grass Valley Group, Huawei, Imagine Communications and NEP.

IABM offers broadcast and media technology supply industry members market research and intelligence, training, expert representation at standards bodies and broadcasting unions, executive networking opportunities, and preferential purchasing. IABM conceived Platinum membership for companies that see themselves as thought leaders and industry trailblazers. The additional benefits provided at Platinum level include business conferences, breakfast briefings and business leaders' summits alongside unlimited brands/subsidiary additions.

“As a leading technology innovator in the media and entertainment industry, it was a natural step for Avid to become a Platinum member of the IABM,” said Jeff Rosica, senior vice president, chief sales & marketing officer, Avid.