Brightcove goes with the Flow for OTT


Details

Joseph O'Halloran

| 11 April 2016




Aiming to ‘democratise’ over-the-top (OTT) video by allowing media companies and content owners to launch services in weeks without upfront development costs, Brightcove has launched OTT Flow.



Brightcove 11 April 2016Brightcove believes that the solution will see use among media companies looking to explore new ways to expand audience reach and grow revenue through OTT offerings, but have faced challenges such as managing device proliferation, abiding by content business rules, streamlining system interoperability, and enabling consistent monetisation and ad support across devices. Making this situation worse, asserts Brightcove, is that OTT solutions to date have often required multiple vendors and bespoke solution development for each platform, resulting in high upfront development costs, time-consuming implementations, and challenges maintaining and upgrading applications and platforms.

Developed in partnership with Accedo, Brightcove OTT Flow encompasses live and on-demand broadcast with out-of-the box functionality. Brightcove Video Cloud is the backbone of the solution ingestion, highlighting transcoding, metadata management, a video player and SDKs. Accedo AppGrid adds management control across platforms, from a central cloud-based dashboard.

Other key features include video content delivery with what is claimed to be a consistent user experience across multiple platforms, including desktop, Apple and Android smartphones and tablets as well as Google Cast. There is support for ad-based (AVOD) and subscription video-on-demand (SVOD) models with ecommerce, CRM and billing engine interfaces.

Commenting on the launch, Ben Keen, chief analyst and VP, consumer, media, telecoms and displays, IHS Technology, said: “There is seemingly insatiable demand around the world for new video programming choices and the industry is rushing to meet that demand with new service launches. IHS is actively tracking well over 2,000 different OTT video and multiscreen deployments in 70-plus countries. With new players entering the market on almost a weekly basis, the timing has never been better for solutions that accelerate these service introductions.”

“Consumer demand for great content available across multiple devices has been increasing dramatically over recent years,” added Accedo CEO Michael Lantz. “With that demand set to rise even further, media companies are looking for solutions to launch new OTT services easily and effectively while providing an attractive user experience. This joint solution enables them to meet that consumer demand and launch compelling services in a much shorter timeframe than ever before.”