AT&T lowers pricing for DIRECTV bundles


Details

Michelle Clancy

| 12 April 2016




US comms giant AT&T is rolling out two-year guaranteed pricing for new DIRECTV, home Internet and digital home phone customers.


directvAT&T services are bundled with a new subscription of DIRECTV which the company acquired and it will lock in the price in for two years — up to 40% off on the triple-play.

The DIRECTV SELECT All Included package will be priced at $50 a month, guaranteed for two years when it’s added it to an eligible new or existing AT&T service, like wireless or home Internet. The monthly equipment fees for up to four TV receivers are also built into the cost and guaranteed for two years. Taxes are still separate, since those vary based on where customers live.

Customers can add home Internet service with speeds up to 6Mbps for an additional $30 a month, which includes a Wi-Fi gateway included at no extra charge. When bundled with a satellite subscription, the deal includes unlimited home Internet data, worth $30 a month.

And finally, AT&T is also dropping the price of its home voice service for two years to $9.99 per month when purchased with two other services, such as TV, broadband or wireless. It allows unlimited calls in the United States, and wireline to wireline calls to Canada and Mexico.

“We listen to our customers,” said David Christopher, chief marketing officer, AT&T Entertainment Group. “They want easy-to-understand pricing and guaranteed savings, and we’re delivering. As the nation’s premier mobile entertainment company, we’re committed to making it a better experience for them we’re committed to making sure our products are better together.”

Last August, AT&T announced a TV-mobile bundled offering that makes use of the acquired DIRECTV assets. The packages bundle satellite TV and other services with a mobile-phone plan, and throw in TV everywhere access.