Globo enlists Elemental for OTT delivery


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Gabriel Miramar-Garcia

| 12 April 2016




Leading Brazilian broadcaster Globo is using video processing from Elemental Technology as the core video-on-demand (VOD) and live processing engine for its Globo Play over-the-top TV (OTT) service.



globo play“As Brazil’s leading broadcaster, video quality is critical to everything we do. For more than four years, Elemental software-based solutions have helped us meet exacting standards,” explained Marcelo Souza, director, digital media technology for TV Globo. “Our new Globo Play service is a hit with viewers and is the type of success we want to repeat many times. To achieve this, we need a high-quality, scalable video infrastructure that adapts quickly. So we turned to Elemental.”

Within a fully virtualised environment, Globo can scale instances of Elemental Server file-based video processing gaining the ability to transcode MXF files and to support real-time live-to-VOD workflows. Elemental is also providing Globo with advanced quality management controls through a single user interface.

Along with virtualised Elemental Conductor and Elemental Server systems, standalone Elemental Live systems provide linear content to the multi-platform servers and the content delivery network (CDN) for delivery to consumers. The Elemental video architecture enables Globo Play to add immersive functionality like second screen synchronisation and personalised services to its offerings.

Elemental is also organising the 4K 4Charity Fun Run at the NAB Show in Las Vegas.