Bloomberg Television launches on TVPlayer streaming service in UK


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| 12 April 2016




Leading international business and financial news channel, Bloomberg Television has launched in the UK on the TVPlayer consumer streaming platform.



Bloomberg 12 April 2016Bloomberg Television reaches more than 360 million households worldwide and now joins 63 free-to-view channels on a service available within a single multiscreen app optimised for every platform and device.

TVPlayer currently claims more than 600,000 unique viewers per week and its new channel will offer up-to-the-minute, market-moving international business and financial news and analysis through a live and catch-up service, across desktop, mobile, tablet and connected TV apps, including Amazon Fire TV and Stick.

“We’re delighted to be increasing our UK distribution through offering Bloomberg Television on the TVPlayer platform,” said Justin Dewhirst, general manager, Bloomberg Media, EMEA. “Responding to the demands of our audience of business and financial professionals, to access smart, relevant content, wherever and whenever they are, on any device is a key strategy. In addition, many of our advertising clients target the UK and this platform offers an additional opportunity for our commercial partners to deliver their advertising messages to their target audience.”

For its part, TVPlayer said the new partnership highlighted the increasing importance of aggregator platforms that offer a more flexible, and mobile TV experience, and reduce fragmentation, at a time when consumers are looking for alternatives to traditional pay-TV services.

“Bloomberg is a world-leading business and financial news brand, so it is fantastic to be able to bring it onto our rapidly growing TVPlayer platform,” added TVPlayer CEO Adam Smith. “It is clear that the delivery of TV everywhere services through a unified gateway is a proposition that consumers want more than ever as part of their TV experience.”