NBTV Studios claims first of-its-kind with Above The Clutter


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Joseph O'Halloran

| 14 April 2016




NBTV Studios, in association with Bungalow Media and Entertainment, has launched what it calls a ground-breaking series that goes behind the scenes with leading US chief marketing officers and their brands.



Above The Clutter is said to be a first of-its-kind premium digital series - set in the style of Anthony Bourdain: No Reservations meets Undercover Boss. In the series, Peter Krainik, the founder of The CMO Club, will dissect new marketing techniques, leadership approaches and innovations directly with these previously inaccessible industry giants.

“The CMOs featured in ATC are among the most influential, revered and successful in the world. At no other time have they openly allowed media behind the scenes like they are doing now. Although playful and engaging, this series also marks a breakthrough in access to some of the world's greatest minds and change agents,” Krainik remarked.

An independent original series, Above The Clutter is presented by IBM, the premiere sponsor, and will air on Mondays throughout May on multiple digital video channels, including IBM.com/thinkCMO, AdAge.com, Digiday, PSFK, The CMO Club, New Buzz TV and YouTube.

"This entertainment first series is a visually stunning look into the personalities of the biggest marketers in the world ... who they are and what are they passionate about. I don't think it's ever been done like this before. ATC is the unique kind of storytelling that NBTV Studios is all about," added Nick Buzzell, Executive Producer and CEO of NBTV Studios.