Videa makes inroads in TV, online video for ad platform


Details

Michelle Clancy

| 15 April 2016




Videa, a Cox Media Group-backed supplyside ad platform, has announced a slew of signed deals with leading TV and online video firms.



These include television station groups Raycom and the E.W. Scripps Company, and demand side platforms TubeMogul, The Trade Desk and VideoAmp, as well as media tech company 4C.

“The new deals with our sell- and buy-side partners enable us to create scale with both breadth and depth of inventory in local markets, while also providing the highest programmatic demand to our broadcast clients,” said Shereta Williams, president of Videa. “We are excited to expand our automated sales solution and make it easier to buy local audiences at scale.”

“Videa’s platform has enabled us to accelerate our capabilities for customers, in line with the growing demands and potential shift in media purchasing workflow,” said Pat LaPlatney, COO, Raycom.

Videa’s partnerships build on the company’s existing relationships with broadcast station groups Cox, Graham Media Group, Hearst, TEGNA Media and Media General, and major buying agencies, including Carat and its business unit, Amplifi, Starcom and US International Media. Videa will also make its broadcast inventory available through Mediaocean’s Spectra and STRATA’s media buying platforms. In addition, Videa continues to partner with Cox Reps, the national TV representation firm for local broadcast televisions stations.

“This partnership and integration with Videa bolsters the amount of linear TV inventory available to our clients and will help us build on the progress we’ve made in automating brand advertising across screens,” said Keith Eadie, chief marketing and strategy officer, TubeMogul.