Anvato brings VR capabilities to OTT customers


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Editor

| 15 April 2016




TV everywhere and over-the-top (OTT) platform provider Anvato has announced support for immersive 360° video content on its Media Content Platform (MCP).



ANvato 15 April 2015Content owners, programmers and other OTT service providers can further enhance their video offerings by streaming 360° video in virtual reality (VR) with an Anvato player, or they can syndicate videos to 360°-enabled sites like Facebook and YouTube.

Anvato's MCP uses massively parallel video processing, treating 360° videos as segments, as opposed to single files, which says the company results in lower latency and rapid delivery of video files. This process is also said to result in much faster processing of the content, reducing the amount of time between video ingest and playback.

Anvato's 360° video outputs are playable using a powerful player SDK, and are processed and played without buffering. Scene-dependent adaptive bitrate streaming allows the playback component to optimise the experience in all fields of vision.

“MCP is the first end-to-end turnkey OTT platform that enables 360° video as part of the distribution architecture, without the need for separate workflows to process 360° content,” said Alper Turgut, CEO of Anvato. “Our mission is to make it easy for programmers to deliver OTT video, and to help them deliver the most advanced and exciting user experience possible across all platforms, including immersive 360° video.”