NAB 2016: Verimatrix launches Verspective operator analytics suite


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Editor

| 16 April 2016




Aiming to offer operators secure aggregation and analysis of video delivery data, content protection firm Verimatrix has formally launched the Verspective Operator Analytics solution.



The new product comprises an extensible suite of subscriber intelligence tools that are designed to emphasise data security and integrity as a foundation for actionable intelligence.

They offer, says the company, multi-source perspectives and an ecosystem partner network to create business value for next-generation video operators. In addition, the new suite provides transformation, organisation, analysis and distribution of census-based video service data, providing a combination of real-time and historical perspectives of service and subscriber usage.

“Service providers are turning to the power of big data to enhance their subscribers' experience and find new revenue opportunities. As approaches to data analytics become more sophisticated, operators are realising the need to maintain a high level of security and privacy. Verimatrix is the natural choice to aggregate and curate this potentially sensitive data,” explained Petr Peterka, CTO of Verimatrix. “With Verspective Operator Analytics, we are excited to be at the forefront of this movement to bring video services to the next competitive frontier.”

Verimatrix notes that key to the new suite is a ‘comprehensive, secure’ approach to data aggregation from a variety of instrumentation points such as data collection from set-top boxes and CE devices. These are valuable data sources, but one the company says requires critical attention to issues of data integrity and privacy. When added to head-end subsystems data sources, including video-on-demand (VOD) platforms, operator CDNs and metadata systems, Verimatrix says that Verspective Operator Analytics can take in these data sets and enable correlation of multiple operational viewpoints, creating an ‘ideal’ analytics platform for multi-network and multiscreen service providers.

“The value proposition of DRM solutions is shifting from pure anti-piracy towards comprehensive monetisation,” observed Avni Rambhia, industry principal, digital transformation at Frost & Sullivan.

“Security clients and servers are unique in their visibility into the last inch of content consumption, with the rich context of user, device and network information. As consumers transfer loyalty towards personalised, individually tailored content experiences, predictive and prescriptive analytics derived from client instrumentation have the potential to deliver a significantly differentiated and sticky user experience. This in turn is a decisive factor in driving subscriber numbers, level of subscriber engagement, and therefore revenue and profitability.”