NAB 2016: Vindincia, Xstream partner on OTT monetisation


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Michelle Clancy

| 16 April 2016




Vindicia and Xstream are partnering on an over-the-top (OTT) solution for organisations looking to build, maintain and monetise audiences.



xstreamVindicia offers consumer-facing subscription billing to help digital companies acquire and retain more customers, while Xstream offers a suite of OTT and TV everywhere products and services.

“A joint Vindicia and Xstream solution will allow subscription video on demand (SVOD) users to have an easy and seamless experience when purchasing or signing up for content, which will help build loyalty and affinity for various service offerings,” said Brynhild Vinskei, chief marketing officer, Xstream.

“Combining Vindicia’s subscription platform with Xstream’s flexible and comprehensive OTT platform provides a compelling solution for service providers looking to rapidly deploy a scalable OTT solution with a rich toolkit of monetisation opportunities, reporting, including royalty reporting and a wealth of functionalities to retain, attract and monetise subscribers.”

“This partnership provides organisations with a wide range of complementary services to increase viewer engagement and better monetise audiences,” said Bryta Schulz, senior vice president of marketing, Vindicia.

“Customers want to be connected to the subscription services they love, and companies need reliable subscription revenues; this partnership will provide an improved experience for both.”

In a recent survey, Vindicia found that consumers are willing to pay up to $4 more per month for things that matter most to them – including video services. Almost half (45%) of respondents cited online video services such as HBO Now, Netflix and Hulu as being most important to them.