Telefónica eyes quint-play in Brazil


Details

Juan Fernandez Gonzalez

| 16 April 2016




Following GVT’s integration into Telefónica’s Vivo brand in Brazil, the Spanish telco is looking at convergence through an extensive fibre-to-the-home (FTTH) network.



telefonica vivoFrom now on, the Vivo Tudo brand is to cover pay-TV, mobile, broadband and digital businesses. The move puts an end to a 10-month integration process which started in June 2015 after the telco got permission to acquire GVT.

In this new stage for Telefónica Brazil, the company is targeting convergence as a priority, starting with offering triple-play services, preparing immediate deployment for quad-play and eyeing quint-play, which will include pay-TV and mobile and fixed voice and broadband services.

The refurbished goals have much to do with the infrastructures acquired through GVT. While Telefónica’s own fibre network was not very extensive, now the telco has access to nearly 17 million FTTH-connected homes across 186 cities. Iit plans to connect 2.7 million homes to fibre through 2016.

“We have worked hard so the merger created new value for customers, partners, shareholders and the country itself, which is now to receive more investments as we become a stronger telco,” pointed out Amos Genish, president and CEO of Telefónica Vivo.

According to official figures, Telefónica is now the third largest pay-TV provider in the Portuguese-speaking market, with nearly a 10% share, behind AT&T and América Móvil.