NAB 2016: Prime Focus launches Amazon Optimizer


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Michelle Clancy

| 17 April 2016




Prime Focus Technologies (PFT) has announced the launch of Amazon Optimizer for its Operations Cloud module, part of PFT’s CLEAR Media ERP Suite.



quickplayAmazon Optimizer aims to reduce the cost of transcoding for broadcasters and content owners, while increasing efficiencies by helping to virtualise the content supply chain.

With Amazon Optimizer, content owners enter their content location, choose the output profiles and select the time window to process the content.

“Bringing the power and functionality of Operations Cloud to Amazon Web Services is yet another step towards PFT’s goal to assist companies with digital transformation,” said Ramki Sankaranarayanan, founder and CEO, PFT.

“Through using Amazon Optimizer, users will be able to slash costs and efficiently capitalise on emerging streams of revenue.”

With Operations Cloud’s Amazon Optimizer, content owners can quickly repurpose content for distribution to web, mobile, VOD and IPTV platforms in a cost-efficient way. It can deliver file-based video transcoding, auto quality control and compute intensive media processing tasks. It uses an algorithm, batch.ly, built by 47Line to optimally use a mix of reserved, on-demand and spot instances on Amazon Web Services to meet service level agreements.